Almost everyone online is online permanently, using ADSL or Cable. This fact has produced some new concepts that would never have been possible before..such as that of last.fm – your own online music profile that you can fill up with the music you like. This information is used to create a personal radio station and to find users who are similar to you.
Basically – it’s very simple: you install a small plugin, and from that moment on the information about all tracks you play is stored in your online musical profile (only the tags, not the tracks themselves). This of course assumes that you play your music on a PC connected to the net, so playing normal Cd’s don’t count. But really – who still plays original cd’s???
After playing 500+ or so tracks, your musical contours get more detailed and your profile reveals your musical hangups and habits. This may lead to some beautiful spinoffs: if you like this, you might also like that. Of the 20.000 people listening to the same track you did, about 90% also listens to (…fill in a band that you may never have heard of!…).
Eventually, you get neighbours, or even friends, based on the musical profile you build. People you would never ever meet in your local record store, just because they may live in another part of the world. And there’s more…