In an interesting article about ‘web 2.0 fan-based fundraising’, Kevin Kelly (founding editor of Wire Magazine) states that any artists only needs “1000 True Fans” to make a living out of music.
“A ‘True Fan’ is defined as someone who will purchase anything and everything you produce. They will drive 200 miles to see you sing. They will buy the super deluxe re-issued hi-res box set of your stuff even though they have the low-res version. They have a Google Alert set for your name. They bookmark the eBay page where your out-of-print editions show up. They come to your openings. They have you sign their copies. They buy the t-shirt, and the mug, and the hat. They can’t wait till you issue your next work. They are true fans.”